a brand for dog lovers...with a mission to help rescued dogs

How it all began!

 Ruff life was born from an experience I had with my 6 month old rescue dog named Jack.  You could see something serious going wrong with him and as we found out he needed a triple pelvic osteotomy (which basically means a triple hip replacement) on both hips.  This surgery is very rare with such a young puppy, but without it he would be in too much pain and putting him down would be the only other option.  Because I just didn't have $5,500 for this surgery, I was faced with putting down my puppy.

Someone I had just met down at the beach in SC a few months earlier, heard my story and told me she would find a way to help Jack and that is EXACTLY what she did.  Because of Beth Castelli and the incredible generosity of friends and family, it changed the direction of my life.

About Us

Pet Nutrition


Concerned about pet nutrition?  Unhappy with all the pet food recalls we are seeing?  

We offer a USA based food with no recalls and was started by a Holistic Veterinarian in Florida!

all natural products


We created our own All Natural Aloe Vera based shampoo and repair cream for Hot Spots, Skin Sores, wounds, scars, allergies itchy skin and bug bite.

Handmade products


We make, sew, embroider and design our own products and dog collars.  We strive to make one of a kind items that are the best quality we can provide

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Contact Us


Ruff Life Apparel. LLC

417 12th St W, West Bradenton, Florida 34205, United States


We are closing our retail store location 3/31/19